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Before you make any life-altering changes that can’t easily be undone, take some time first to evaluate your business idea to see if it will work. The first step of the process is to do some research and analysis to dig into the potential of your idea. Here are a few ways to get you started.

The Internet is part of your daily routine. It is not something that is used occasionally, and it is not just about social media. The Internet is now a base for all business communications, and customer convenience is probably the most critical factor, as 71% of the customers believe they will get a better price online. The Internet also means access to a worldwide market and exploitation of global competition.

In the modern world, overstuffed with all kinds of content and information noise, you have to stand out dramatically from the competition to be seen. While there are many ways to try, one of the easiest ways to perform better is to learn from your competitors. And doing it much better. If you’re doing the same thing as everyone else, how do you expect to stand out? Or worse, why should anyone buy from you if they’re already buying the same at other places.

These are questions startups need to answer clearly, effectively and quickly. If not, your target audiences move on. They are time-strapped, and there are so many competitive options. Building a strong value proposition means to start to gain customer perspective, even before you start thinking about the product or service. This leads us to start thinking about the customers’ needs in terms of jobs or tasks they are trying to get done in their daily life. Customers find and experience problems or have an expectation before getting their job done, in the middle of the process and even after the job is done. This kind of challenges and expectations are not only functional.

In the digital age that we live in, in order to be able to run a business –either a start-up or large company- it is really important to acquire strong analytical skills; collecting, organizing, analyzing and interpreting data plays a key role in running successfully a business. It is clear to all entrepreneurs of all ages that data is a powerful weapon and, if used wisely, it can help them achieve their goals faster and more effectively and outrun the competition.

There was a time in business when you needed to have all the knowledge. Carpenters had to build the whole house – from flooring, cabinetry to door installation. Now, markets have changed. Opportunities, due to the vast communication network, are now extensive. Some services, like coaching, once too expensive for the young entrepreneur, are now easily accessible

There are a million ways to do your business. One system is doing better than others, and over time, things are changing. Technology changes. Attitudes and preferences of customers changes. So, business owners should improve their business too. This is just as true for developing your business as it is for personal development. You can always do better after you went through the process of first development.

Your digital identity is your online identity, it’s how you view yourself, and it’s also how others see you online. Digital Identity can have positive and/or negative effects.