These are questions startups need to answer clearly, effectively and quickly. If not, your target audiences move on. They are time-strapped, and there are so many competitive options. Building a strong value proposition means to start to gain customer perspective, even before you start thinking about the product or service. This leads us to start thinking about the customers’ needs in terms of jobs or tasks they are trying to get done in their daily life. Customers find and experience problems or have an expectation before getting their job done, in the middle of the process and even after the job is done. This kind of challenges and expectations are not only functional.

In the digital age that we live in, in order to be able to run a business –either a start-up or large company- it is really important to acquire strong analytical skills; collecting, organizing, analyzing and interpreting data plays a key role in running successfully a business. It is clear to all entrepreneurs of all ages that data is a powerful weapon and, if used wisely, it can help them achieve their goals faster and more effectively and outrun the competition.

There was a time in business when you needed to have all the knowledge. Carpenters had to build the whole house – from flooring, cabinetry to door installation. Now, markets have changed. Opportunities, due to the vast communication network, are now extensive. Some services, like coaching, once too expensive for the young entrepreneur, are now easily accessible

There are a million ways to do your business. One system is doing better than others, and over time, things are changing. Technology changes. Attitudes and preferences of customers changes. So, business owners should improve their business too. This is just as true for developing your business as it is for personal development. You can always do better after you went through the process of first development.

Your digital identity is your online identity, it’s how you view yourself, and it’s also how others see you online. Digital Identity can have positive and/or negative effects.

Creativity is part of every business. Some jobs, like software engineers, use the creativity daily to reinvent their code while others, like tailors, sometimes are hiding these skills. But all of them show their creativity in their product or service – and customers support it by purchasing it. So, how can we improve our ability to be creative?

Entrepreneurship plays an important role in fostering economic growth, job creation and innovation to a nation. For entrepreneurship to happen, opportunity recognition must first happen. Opportunity recognition means proactively brainstorming a new business venture or expanding an idea. Entrepreneurial opportunity is difficult to define as it can mean different things to different people. In essence, it is a discovery of an idea to create new businesses and the search for information regarding market and technological possibilities. Opportunity is a deviation between current expectations and a potentially better situation; a favorable or advantageous circumstance or combination of circumstances.

World’s highest achievers have one thing in common: it isn’t a high IQ, nor is it an incredible lucky streak, but their appreciation for constant learning through reading and practising. Education is the single best investment of our time that we can make. As Benjamin Franklin said, “An investment in knowledge pays the best interest.” This insight is fundamental to succeeding in our knowledge economy, yet few people realise it. Luckily, once you understand the value of knowledge, it’s simple to get more of it. Just dedicate yourself to constant learning.

“Meaning is essential to human beings. We continually need to make sense of our outer and inner worlds, find meaning in our environment and in our relationships with other human beings, and act according to that meaning” —Fritjof Capra, The systems View of Life